Think back to when you were a teenager and it was time for the kiss goodnight at the end of your date… or when you leave a party and you want to express your appreciation to your hostess… or when you leave a business meeting… Those last moments can make or break an experience.
SEND ‘EM HOME WITH A SMILE… AND AN OREO COOKIE.
Give your customers an Oreo cookie when they check out.
Almost everyone loves Oreo cookies and we guarantee nobody on your street is doing this. So, in addition to being known for your wonderful staff, great selection, and outstanding customer service, you will now also be known as the “Oreo store”!
Simple, inexpensive , memorable.
Then keep that smile on their face by…
SENDING A THANK YOU.
No doubt about it. We live in a fast-paced, high-tech, rat-race world. If you do not keep you eye on the future you will be left behind. It is easy to focus only on what is next and forget about what has just happened.
However, it is extremely important to take some time each day or each week to reflect on the many people who have helped your business and send a thank you. Sending a thank you is especially important if someone has gone the extra mile for you – expedited a shipment, rearranged their schedule for you, answered your important question, given you something special, helped you solve a problem, done you a favor, gotten you out of a bind, or purchased a product from you.
You undoubtedly would have SAID thank you to someone who did any of these things for you, but taking the time to remember the kindness in writing is rare. And wonderful. The thank you does not need to be elaborate – it could be a quick email or a simple one-line note in the mail. But I guarantee you the impact will be huge.
I have a very dear friend who writes a thank you each time she has dinner at our house. It is not at all necessary, but I always appreciate her thoughtfulness.
Content Copyright © 2008 WhizBang! Training By Bob Negen
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