Just as beauty is in the eye of the beholder, so is the fun in the shopping experience. It is different for each of us.
When I go shopping I am frequently frustrated, annoyed,and disgusted by nonexistent sales people. Or the ones who ignore me. Or do not help me find what I need. Or who do not suggest everything I need to complete my purchase.
So I was momentarily taken aback when someone told me they hated being hassled to buy all the new merchandise. She felt like the employees were being to pushy when they asked for her contact information and and tried to sell her complimentary pieces at the register.
Wow. Her feelings about the shopping experience are so different from my own! I love lots of help – she does not.
Neither of us is right, and neither of us is wrong. We are just different.
PAY ATTENTION TO HOW YOUR CUSTOMER WANTS TO BE TREATED.
I am sure my friend above sends out plenty of signals that she would rather shop solo. I am always trying to make eye contact with someone – anyone! – who can help me out. The trick is to read your customers’ signals and give them the kind of service they want.
People in a big hurry do not want to hear a four minute explanation of your preferred customer club – you would be better off acknowledging their time pressure, getting them out your door as fast as you can, and then sending something about your preferred customer club in the mail. They might actually join because you have proven good at REAL customer service.
Someone who HAS to buy two new outfits for a business conference might welcome you bringing several additional combinations for her to try if her fist choices do not work. No one likes to put all their clothes back on again to go search for more stuff.
The examples are endless.
The point is this: there are as many different ideas of a good shopping experience as there are different shoppers.
Your job is to figure out how your current customer wants to be treated and give them what they want!
Content Copyright © 2008 WhizBang! Training
By Bob Negen
Article Source: http://EzineArticles.com/3104290
