Of course you would, what marketing professional or business owner wouldn’t be interested? By the time you have finished this article you will have figured out how to do just that.
Take a few moments and think of all the inactive customer files you have in your file cabinet. Business owners often make the costly mistake of servicing a customer once then assuming “they’ll stay” as a customer or client without maintaining and growing that relationship.
A year later that business owner is wondering what happened to that customer and where they went. Why haven’t they heard from them?
Did they leave?
If so, why?
There are many reasons a customer or client may leave you, but the ones you will hear most often are:
- They felt your pricing was too high or unfair.
- They had an unresolved complaint.
- They took a competitors offer.
- They left because they felt you didn’t care.
When you consider that the last two make up the majority of why a client or customer will no longer use your service or buy your products – it can be a hard pill to swallow. After all it means they are an inactive client because they felt you didn’t care about them and your competitor did.
