Category Archives: Uncategorized

In order for a manager to remain focused and successful, he or she must demonstrate effective leadership skills. Similarly, a good leader must be able to properly manage their employees. Managers juggle varied personality traits such as strictness and kindness … Continue reading →

Think back to when you were a teenager and it was time for the kiss goodnight at the end of your date… or when you leave a party and you want to express your appreciation to your hostess… or when … Continue reading →

1. POST ‘EM AND KEEP ‘EM. I know all too well the temptation to close ten minutes early when nobody has been in your store for the last hour or two. But, keeping the store hours you post is a … Continue reading →

Here are two ways to give great customer service: 1. STAY ON THE SALES FLOOR Generally nobody sells more, or gives better customer service, than the owner and managers of a business. Yet you often find those same people at … Continue reading →

Just as beauty is in the eye of the beholder, so is the fun in the shopping experience. It is different for each of us. When I go shopping I am frequently frustrated, annoyed,and disgusted by nonexistent sales people. Or … Continue reading →

I was in Sydney last week with my friend, Irene, and while we were  there we did a little shopping. One of the places we shopped is our favorite  furniture store. Great stuff, super cool store, and friendly people. But there … Continue reading →

Of course you would, what marketing professional or business owner wouldn’t be interested? By the time you have finished this article you will have figured out how to do just that. Take a few moments and think of all the … Continue reading →

Ross Shafer is the writer/producer of HR training films on Customer service, Leadership, and Motivation. He is the author of the business books, The Customer Shouts Back, Customer Empathy, Nobody Moved Your Cheese, Are You Relevant?  Ross is also the founder … Continue reading →